but quite the opposite
With the development of social networks, especially Instagram and Youtube, blog tours have become one of the most effective ways to promote travel destinations. Many Russian travel bloggers have hundreds of thousands of Russians who are interested in traveling. Their audience multiply exceeds any travel magazine or website. Having organized a FAM tour of literally 10 travel bloggers, it is quite realistic to reach a target audience of 1-2 million people. And given that the promotion will come from a person to whom subscribers are loyal, then such a contact will be much better than a standard advertising message.
Travel-blogger and business consultant Dmitry Kulikov @Oktagon (www.instagram.com/oktagon), especially for the TURPROM, based on his experience in various fam-tours, described the main recommendations when organizing a tour for travel bloggers. Continue reading
It is not for nothing that event tourism is considered one of the ways to “upgrade” traditional excursion routes: the path to the tourist’s heart, if not lying through the stomach, then at least seriously depends on the gastronomic impressions on the spot. Interesting food “with a local flavor” in our time has become one of the opportunities to seriously promote the direction. In this case, it is often a question of quite accessible for every day excursions. And gastronomic festivals are now literally throughout the country.
#one. For example, in the immediate vicinity of the Golden Ring, in the glorious city of Suzdal, this weekend ended the festival “Mead Fest”. Continue reading
Autumn as a whole is the best time for “beer, wine and gastronomic tours” and one of its central events is the Bavarian beer festival, the famous Oktoberfest. It takes place in Munich – this year lasts from September 22 to October 7. At the same time, it allows the tourist to visit the most significant sights of Germany located nearby. As well as neighboring countries – Naprime, Austria and the Czech Republic.
№1. So, the main German landmark of the fall – Oktoberfest, will be held from September 22 to October 7. By tradition, the festival begins at noon with a solemn ceremony, the main character of which is the mayor of Munich. He knocks out the stopper from the first beer barrel, proclaiming “O’zapft is!” (“Uncorked!”). Interestingly, the number of strokes required for this has traditionally been counted – the longest barrel was opened in 1950 – the mayor took as many as 19 strokes. And in 2014 – only four. From one time the barrel was opened in 2006. Continue reading