How to organize a productive blog tour?

With the development of social networks, especially Instagram and Youtube, blog tours have become one of the most effective ways to promote travel destinations. Many Russian travel bloggers have hundreds of thousands of Russians who are interested in traveling. Their audience multiply exceeds any travel magazine or website. Having organized a FAM tour of literally 10 travel bloggers, it is quite realistic to reach a target audience of 1-2 million people. And given that the promotion will come from a person to whom subscribers are loyal, then such a contact will be much better than a standard advertising message.

Travel-blogger and business consultant Dmitry Kulikov @Oktagon (www.instagram.com/oktagon), especially for the TURPROM, based on his experience in various fam-tours, described the main recommendations when organizing a tour for travel bloggers. Continue reading →