deform from high temperatures
How to beat seasonality in the travel industry?
The problem of stimulating business in the low season has existed just as long as the tourism business itself. How to get clients out of the house and put them on the plane when bad weather rages outside? On the other hand, the high season is sometimes also not a gift at all. Potential customers flit from site to site in search of the best deals. Often, having already chosen a product and putting it in a virtual basket, the traveler breaks down to find a more profitable bait. Therefore, maintaining the conversion of sites at a decent level during the high season can be no less difficult than enticing clients during a three-boom recession. What to do? Ecommpay Moscow CEO Andrei Moryakov reports. Continue reading
Ancient Tallinn
Tallinn is one of the oldest cities in Northern Europe. It is quite miniaturized, but unusually rich in its architectural, historical monuments, parks, squares, original traditions, giving it a unique appearance. Most of Tallinn’s attractions are located in the Old Town, which has long been divided into Lower and Upper.
As a rule, tours of Tallinn begin at the cozy Town Hall Square. It is located in the Lower Town, occupies a very small territory and is surrounded by ancient buildings, each of which keeps its own history. Since the Middle Ages, the Town Hall Square has been the heart of the city. Already in the XI century, there was a market here that existed until 1896. Carnivals and festivities were held on the Town Hall Square, and the most favorite holiday among the townspeople was the take-out of the Christmas tree, followed by merry dances. Christmas bazaars take place here today, and in one of the restaurants located around the perimeter of the square, you can plunge into the atmosphere of the 15th century and taste delicious national dishes. Continue reading
Ilparadisoterrestre: the most picturesque places of Sicily
“Italy without Sicily leaves only a vague image in the soul. Only here is the key to the whole ”- wrote Goethe about Sicily in the travel diary“ Italian Journey ”.
Italy
Charming bays and grape groves, volcanoes and through sea caves, sea blue and green forests – the nature of Sicily is as beautiful as it is diverse. The island’s unique natural landscape is due to the regular eruptions of Mount Etna, Europe’s largest active volcano, located near Catania.
To the north of the largest island of the Mediterranean Sea, Lipari archipelago, or the Aeolian Islands, is located with the center in the commune of the same-named Lipari. The nature of the volcanic islands, despite the population of 15 thousand people, remained untouched: the whole archipelago is under the protection of UNESCO. Continue reading
